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Online Merchandising: Learning from History
The history of merchandising shows that innovation usually starts in the retail store. As a shop keeper tries things, others take notice and it catches on.
As momentum builds, the trend is notice by the distributor and finally by the manufacturer. At this point, the innovation becomes pervasive since it ultimately gets incorporated into the product, the marketing or the packaging.
Here are a few examples:
- A store owner decides it would be a nice gesture to give a little package of baby products to new mothers. Soon, several manufacturers start packaging these gift assortments at the factory and building marketing programs around them.
- A food store bands some items together in groups of two or three and attaches a special price. This "two-fer" innovation catches on and soon Coca-Cola® is offering six packs and the number of things sold in bundles is beyond measure.
- The suburban shopping center started out as a retail idea. Obviously, this concept has revolutionized the marketing process of every consumer product on the planet.
- Examples of retail innovation changing the larger market could go on for pages.
Today, online stores are major innovators in the retail space, but we still have a lot to learn from the great merchandisers of the past.
This blog is all about learning from the history of merchandising, and applying those learnings in the modern world of online shopping.
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